BREITLING
Read the storyToday, Breitling is one of the strongest and most recognized Swiss prestige brands. From being a preferred choice among pilots and customers with an interest in more specialized watches, Breitling has evolved to appeal to anyone with a sense of quality execution and economy. At the center of this success is a strong grounding in the Swiss watchmaking tradition's core virtues of precision and reliability.
Breitling was founded by Leon Breitling in 1884 as a watchmaking workshop specializing in the manufacture of chronographs and precision instruments for scientific purposes
and this distinguished heritage has remained the foundation for Breitling's continued watch production. Breitling is the only major watch brand in Switzerland to have all its movements subjected to an external chronometer test by the independent institute C.O.S.C. before the watches are allowed to leave the
the workshops. As only 3% of all watches made in Switzerland pass this test, this not only demonstrates Breitling's uncompromisingly high quality standards, but also a deep respect for the company's core value of creating precise and reliable instruments for professional use.
The company's attention to detail is evident to all when looking at the design and the hand-assembled chains, which are among the very best on the market, and this adds an extra and much appreciated dimension to the watches - they are increasingly seen as jewelry by both genders.
Among the many models, the classic Navitimer stands out as the elegant luxury watch after
more than 50 years of production, while the more robust design of the Chronomat model, for example, has become the preferred all-round watch for many men. The collection also includes beautiful and elegant models such as the Colt and Galactic, often preferred by
women who want the distinctive Breitling look with a feminine touch.
Finally, Breitling also makes some of the world's most advanced electronic watches, including the Aerospace and Emergency.
Breitling's designers are often a little more daring with their new models than their closest competitors and therefore the step ahead that makes the brand a market leader.
